Up to £35,000 plus benefits
Business Services/Consulting, Digital/Media/New Media, Editorial, eCommerce
Join a global SAP Technology consultancy with 6,000 customers worldwide. We are seeking an ambitious Content Marketing Manager to join our growing marketing team who are based in our brand new Coventry office.
B2B Content Marketing Manager | Global SAP Technology Consultancy
Coventry | Up to £35,000 plus benefits
Who we are:
+ Established in 1989
+ More than 8,400 employees
+ Specialist for innovative SAP technologies, like S/4HANA, Cloud Computing, Big Data, Business Analytics, User Experience (UX) as well as the Internet of Things
+ Globally SAP Certified in Hosting, AMS, HANA Operations and Cloud Services
+ More than 6,000 customers worldwide
+ Headquarters in Bielefeld (Germany)
+ Located in 25 countries
The B2B Content Marketing Manager Role:
You will be responsible for delivering integrated marketing campaigns that engage target audiences with the ultimate goals of awareness, demand generation, pipeline building and pipeline acceleration.
You will be confident running lead generation programmes where quality content will play an important role. The ideal candidate should have strong communication, project management and organisational skills and you should have an interest in the IT sector as you'll be working with people who have a real passion for solving business challenges with innovative SAP technology.
Responsibilities of the role include:
+ Conceptualising and delivering lead generation campaigns on a quarterly basis with an aligned content marketing plan
+ B2B Marketing Campaign Management involving content planning, creation and execution
+ Using the full marketing mix to run integrated lead generation campaigns for awareness, demand generation, pipeline building and pipeline acceleration
+ Create engaging high quality content for targeted audiences using a variety of media that results in a joined up and effective customer experience
+ Familiar with value proposition design, persona mapping and alignment to the customer journey with compelling call to actions
+ Co-ordination of marketing campaigns with the Digital Team and Digital Demand Executives to further establish the brand and generate leads for the business
+ Accountability for campaign performance/measurement
+ A minimum of 2 years' experience working in a similar role in B2B marketing
+ Enthusiasm and a passion for building effective lead generation programmes
+ Experience of using CRM systems to manage campaign activity and report on ROI
+ Customer Focus: strives for customer success by understanding their needs
+ Outstanding copywriting an strong creative skills
+ A proven ability to communicate in a variety of formats with an appreciation of the target audience and the ability to tailor content accordingly
+ Ability to effectively manage multiple projects and tasks to deadlines
+ Excellent English language skills both written and verbal
Become part of a Global Company with a history of success and ambitious plans for the future.
Interested? Apply here for a fast-track path to the Hiring Manager
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.